I can think of no finer way to enrich a person's life than to stimulate him to a greater use of his creative talents. The ability to be creative—in which the techniques of 'brain-storming' play such an important part—is largely a state of mind. It is a state of mind that we all can cultivate. As a business manager, I have been especially interested in stimulating ideas for two reasons: to benefit the business itself and to help the people who work in that business. In our organization we have had quite a bit of experience with this subject. And I can say that these techniques not only work on specific problems. They also help to broaden a person's outlook on life—to open his whole personality to the 'idea concept' and to encourage a constant, fresh eagerness about all the problems of daily living.